Throughout this blog, we’ve widely discussed different marketing topics from social media to digital marketing. While today, we see multiple forms of digital marketing used across various industries, traditional marketing is still a chosen method for many companies and individuals looking to market themselves, their company, or a specific product or service. With that said, what are the major differences between the two? Is one more effective than the other? Or, can each form have its benefits depending on what it’s being used for?
When you think traditional marketing, you’re likely to think about things you see and hear every day. Radio and television advertisements, print ads such as flyers, newspapers, and magazines, or even something as simple as a personal or company business card. These forms of marketing are generally visual and tangible. They’re used to put something directly in front of a consumer, and hopefully spark enough of an interest to have the potential consumer dive a little deeper.
While these forms of marketing may seem slightly “old school,” they are still widely used by many, especially those with a target market that is likely to focus their time on things like radio or television. Consider how often you see a commercial for a product or service that you would likely use; possibly a form of travel, such as a cruise. An engaging TV commercial will reel potential travelers in, and lead them to conduct more research on the company, destinations, etc. In fact, a traditional form of marketing such as a television commercial, can lead a consumer directly to a website or social media page; this essentially can even tie traditional marketing and modern marketing, like social media, together.
Modern marketing strategies often come from a more digital perspective. This is where you find things such as websites, e-commerce sites, social media pages, and even influencer marketing. Many companies today take a more modern approach to not only reach their target audiences, but the masses, in general. When you conduct research on a business that you may be interested in, you’re likely to be lead to their social pages where they post and publish content like blogs, photo and video content, product updates and announcements, and interactive advertisements that promote engagement with the consumer.
Consider profiles such as Facebook, Twitter, and Instagram. These platforms let business’ of all sizes post regular content for their audience, while providing them with an instant way to connect and engage with potential consumers. Mobile capabilities also provide a way for consumers to engage, even on the go.
While each form has its own level of effectiveness depending on the circumstance, it’s safe to say that both are beneficial forms of outreach.