The world of marketing has seen numerous changes over the years.  Though traditional forms such as direct mail (snail mail), print and broadcast advertising, and referral marketing can still be used effectively, digital marketing has revolutionized the way you can reach your audience.  As a business owner, you want to make sure you can reach your target market on multiple levels, maximizing your opportunity for exposure. This can be accomplished by integrating both traditional and non-traditional approaches; however, in today’s markets, its likely that a digital outreach will give you the exposure you’re looking for.  Here are a few digital marketing strategies that can effectively improve the way you reach your target market:

Big Data

Big data is a marketing strategy that has been on quite the rise over the last few years.  Businesses that are utilizing big data are focusing closely on the analytics and data algorithms within their industry.  But what does this mean for an organization’s marketing efforts? Depending on your industry, big data provides a company with accurate information on what content within their marketing strategy is most effective; this ultimately supports a higher level of decision making by using more accurate information.  Generally, there are three different types of big data that an organization will focus on:

  • Customer: Customer data covers metrics such as behavioral, transactional, and attitudinal metrics from an organization’s marketing campaigns, websites, points of sale, social media, and customer surveys.
  • Operational: Operational data includes metrics that measure an organization’s marketing processes relating to marketing operations, asset management, and budgetary controls.
  • Financial:  Financial data pertains to an organization’s financial systems, including categories such as sales, revenue, profits, and other objective data types that are used to measure the financial health of an organization.

Artificial Intelligence (AI) & Machine Learning

Machine learning is an essential part of the function of Artificial Intelligence (AI) technology; AI  is known for revolutionizing numerous industries such as healthcare, manufacturing, and banking. When it comes to marketing strategy, AI goes hand in hand with big data, as machine learning processes large data volumes and picks up on different patterns in datasets; this can help an organization make accurate predictions based on its findings.

Content Marketing

Content marketing is a strategy known to bring a substantial amount of success to organizations that use it correctly.  A massive part of a businesses marketing efforts has to do with the content they are publishing online; this generally promotes engagement that powers digital communications between the organization and its consumers.  Content published online can come in the form of websites, social media accounts, or blog pages.

While traditional marketing strategies are beneficial, it’s essential for many organizations to utilize digital marketing initiatives to maximize their potential and reach their audience.