The development of social media platforms has revamped the internet and how business organizations utilize it.  Our lives are essentially revolving around the internet and mobile devices, and a large part of that is dedicated to social media use.  In our idle time, we turn to our mobile devices and computers for entertainment, watching videos, reading news articles, or interacting with friends and relatives.  Where else is the use of social media prominent, besides during personal or idle time? Surprisingly, the answer is work.  

While we have been utilizing social media platforms for a significant amount of time now, the business world has also discovered these platforms, and ways to use them to their advantage.  Thus, introducing social media marketing. Consider how social media works for you personally. It connects you with friends, family, and even your favorite celebrities, at the swipe of a finger or click of a button.  When you think about it, it is probably one of the most instant forms of interaction and communication that we have access to. For this reason, exactly, businesses, large and small, are investing their time in developing their online social media presences.

Boost Customer Interaction

Customers are a foundational part of a company’s success.  Social media provides businesses with the ability to directly interact with their customer masses easily and efficiently.  For example, organizations utilizing Twitter can receive direct tweets from their customers at any time. This benefits these organizations by giving them the ability to see what their customers are expecting from them, where they are excelling, and areas that they can improve in.

Increasing Inbound Traffic

Prior to the development of social media, word of mouth was one of the strongest ways for brands to get the word out about their product.  Social media provides businesses with the ability to get in front of their current customers, and significantly increase outreach to potential ones.  Linking back to company websites on each social profile and syndicating and provided content increases the chances of potential future customers landing on the sites and getting to know the brand.

Higher Search Engine Rankings

Search Engine Optimization or SEO is the backbone behind how your search results appear when you type something into a search engine.  While keeping company sites and content posted up to date and relevant plays a big role, the social media profiles that are integrated with the business websites pull a significant amount of weight in the SEO ranking.  The more social advertisements and interaction with online audiences there are, the better your brand will rank within search engines.