Many of my blogs thus far have focused on social media in business, and some of the benefits it can provide to large and small organizations.  While social media can pose multiple benefits for a company marketing and advertising wise, it doesn’t necessarily do any good without a strong strategy.  The world of social networks and the internet, in general, is constantly changing and updating. To utilize it successfully, it’s essential to develop a strategy that is customized for your organization.  Consider a few of these tips to effectively build a social media strategy that can help market your business.  

Create a Brand and Reputation

The first stage in developing a successful social media strategy is building your brand and reputation.  In the digital age, your online presence means more than you might think. Whether your business is small and independently owned, or a large corporate organization, the way you look online matters.  Build your brand awareness using visual marketing such as a new logo, beautiful website design, and engaging graphics to share with your audience.

Engage and Listen to Your Audience

Your consumers are the foundation of your business, and social media has made connecting with them an instantaneous process.  The only way for you to truly know what your current and potential customers are looking for is by listening to them. Use your business’s social profiles to connect with consumers; read their comments or concerns, provide detailed and thoughtful responses, and share exciting news, press, and events that may be coming up.  These are great ways to keep your consumers engaged in what’s happening with your brand.

Smart Automation

Sometimes, social media work can be tedious, and on a busy day, may take up a significant amount of time.  However, consistency is essential in social media marketing, so it’s important to remain consistent within your companies social profiles.  Luckily, automation tools are available to continuously connect with your audience, without having to physically post and published every day.  Additionally, it’s imperative to use automation tools wisely, as too many automatic or generalized post may come off as spam-like, and deter the amount of interaction you receive from consumers.  Use automation tools to schedule regular posts, that are organic and promote natural engagement between you and your audience.

Diversify Your Platforms

One of the greatest aspects of social media is the variety of different networks and platforms that are available for free (or a very low cost).  To clarify, this doesn’t mean creating a profile on every single platform out there.  What it does mean, is taking the time to research which platforms would work best for you and the presence you’re trying to make online.  For example, image-based profiles such as Instagram work really well for fashion brands, as each photo posted could be showcasing a new design or collection.  Take into consideration what your goals are, and utilize the platforms that best fit them.