In past blogs, I’ve covered topics from social media in business, to E-commerce, and digital marketing.  While these are all major areas of today’s business world, there is definitely an increase in social media’s role in the marketing field.  However, using social media can come with its ups and downs, and can sometimes do more harm than good when not used properly. For proper use of social media marketing in business, here are some essential do’s and don’ts.


Tailor to Your Consumer Base

If you’re using social media to market your business, always make sure your pages are tailored to your consumer base, not your personal brand or interests.  Post and publish content based on what they might be interested in. Generally, it’s within best practices to follow an 80/20 rule, whereas 80% of your content is related to what your consumers are interested in, and 20% is related to directly your brand, business, products or services.

Maintain Regular Content and Activity

To keep your social profiles relevant, and practice the best SEO (Search Engine Optimization) measures, you’ll want to maintain regular organic content and activity.  Be regularly active on your social pages, so you can interact with your consumer base. Keep in mind, however, you don’t want to overdo it. Make sure your social interactions and actives are organic and don’t flood your consumers feeds with unnecessary content.

Use for Customer Service Purposes

One of the many things consumers love about social media is the ability to reach a business or merchandiser almost instantly.  On the business end of it, it’s a great opportunity to filter consumer questions, insights, or complaints easily, and reach back out within a few short moments.  Utilize your social profiles to practice good customer service skills. Obviously, you can’t answer everyone; however, use your discretion to address important questions and issues.  Anything you can’t get to, take note of and address at a later time.


Over Share or Connect

While interaction and activity are great and extremely beneficial, try not to overdo it.  Your consumers use their social profiles for their personal interests, and seeing a ton of posts or content from your business, could come off as an inconvenience.  Be aware of who you’re connecting with, and how it can affect your brand; this ultimately means who you’re following and responding to publicly on your profiles.

Use Spammy Activity

Spam activity is a definite “no-go” in the world of social media; it’s almost a guarantee that your followers and consumers don’t want to see spam-like activity on their feeds.  Keep things as organic as possible!